In line with the relocation of the headquarters, JX Nippon Mining & Metals Corporation has established the SQUARE LAB at the new headquarters, combining a place for co-creation with partners, a showroom, and a place for learning.
SQUARE LAB is composed of a showroom called the Gallery, and an event space called the Arena, and is a place for promoting co-creation efforts to pursue the further potential of non-ferrous metals. We would like to provide a place where we can be inspired to create new value with a variety of people regardless of the industry, including group employees, collaborators, students, and who want to know more about JX Nippon Mining & Metals and our leading technologies.
Because the English word SQUARE means squared in the mathematical sense, and a city block, we wanted to make this place where people interact and greatly expand new awareness they have gained.
The logo indicates how the two squares (Gallery and Arena) combine organically to form a new shape, and expresses an attitude of changing our perspective and thinking by using the squares that change their angles, not as a plane. The colors have been made into a combination of bronze to represent existing technologies and businesses and blue silver to represent technologies and businesses that will arise in the future in the LAB.
JX Nippon Mining & Metals has delivered its value to society as a company responsible for the life cycle of metals, Mineral Resources, Smelting and Refining, Advanced materials and Recycling. This time, through open innovation, we have established this LAB because we want to pursue the further potential of non-ferrous metals to bring new value to society.
a sustainable resource-recycling society
through creative dialog for the future society
In the Gallery, you will experience the business and the technology of JX Nippon Mining & Metals.You will feel our possibilities in actual objects and in digital contents.
In the Arena, we host events and workshops that sow and grow seeds to create new value.
Using the Gallery and the Arena, we build a co-creation platform with partners and create new value that contributes to the realization of a sustainable resource recycling society.
Each Zone on the Floor
Technical Exhibition Zone: Example of an Exhibit
The Okura Prestige Tower 10-4, Toranomon 2-chome, Minato-ku, Tokyo 105-8417, Japan